01
The profit guide
Pricing for Profit
A practical framework for pricing tax services around expertise, value, and the business you want to build—not what everyone else charges.
Stop undercharging. Quote with confidence. Keep more of every season.
For Tax Professionals
Build a more profitable tax business.
Master your pricing. Get found on Google. Step into the JCP ecosystem with the essential tools to build your next level.
Starter Kit
$49
One-time payment
Immediate digital access
Get the Starter Kit — $49
Secure checkout · Instant access
Complete digital collection
3 profit-building assets
3
Practical resources
Digital
Immediate access
$49
One time
Pricing for Profit✦
Google Business Profile Guide✦
JCP Welcome Flyer✦
Instant Access✦
Business Growth Ecosystem✦
Pricing for Profit✦
Google Business Profile Guide✦
JCP Welcome Flyer✦
Instant Access✦
Business Growth Ecosystem✦
A deliberate first step
$49
Not a shortcut. An invitation.
Why is the Starter Kit only $49?
Because JCP wins when tax professionals win. This kit is the accessible entry point into a business growth ecosystem designed around your progress—not a stripped-down product built to leave you guessing.
Start with practical tools today. As your business grows, explore the JCP Skool communities, ERO and service-bureau pathways, the $197 Marketing & Ecosystem Upgrade, and premium strategy support when the timing is right.
Your next step stays yours to choose.
Your complete starter system
Inside the Starter Kit
Three focused resources. Each built to solve a costly growth constraint in your tax business.
02
The visibility playbook
Google Business Profile Guide
A focused guide to building a local presence that helps nearby clients discover, trust, and choose your tax business.
Show up when prospects search and turn visibility into booked appointments.
03
Your ecosystem entry point
JCP Welcome Flyer
The official welcome piece for new JCP Tax Pro members—built to orient you to the tools, support, and opportunities ahead.
Know your next move and plug into a growth-minded professional network.
Everything you get
Built for action, not a bookshelf.
The kit turns foundational business questions into clear next moves you can implement this season.
01
Price with confidence
Move beyond guesswork with a value-first approach to your fees.
02
Protect your margins
See where underpricing quietly limits your revenue and capacity.
03
Get found locally
Strengthen the profile prospects see when they search for tax help.
04
Convert more searches
Create a more credible path from Google discovery to appointment.
05
Plug into the ecosystem
Understand how JCP tools, communities, and growth paths fit together.
06
Build with direction
Start with a focused foundation instead of another pile of random tactics.
Profit calculator
What is underpricing costing you?
Small fee improvements can create meaningful season-long upside. Move the sliders to model your opportunity.
Your season
Illustrative estimate only. Your actual results depend on your services, market, and implementation.
Current gross revenue
$25,000
A 10% fee lift could add
$2,500
That is a potential 51.0× return on a $49 investment.
Fix My Pricing — $49Built for your next chapter
Is this right for you?
New Preparers
Begin with business fundamentals that support a confident first season.
Growing Offices
Tighten pricing and local visibility as your client base expands.
EROs & Service Bureaus
Strengthen the value and growth conversation across your network.
Career Builders
Turn tax knowledge into a durable professional growth path.
MJ
Meet your guide
Mark
Johnston
CEO & Founder · Johnston Consulting Partners LLC
“A business growth ecosystem designed to help tax professionals, entrepreneurs, and business owners build, operate, grow, and scale more profitable and sustainable businesses.”
Mark built JCP around a simple conviction: professionals grow faster when practical strategy, the right systems, and a committed ecosystem work together.
Meet With MarkThe complete value stack
One smart investment. Three growth assets.
Pricing for ProfitIncluded
Google Business Profile GuideIncluded
JCP Welcome FlyerIncluded
Get It All — $49One time · Instant access
The path forward
Start here. Grow at your pace.
The Starter Kit gives you the foundation. The wider JCP ecosystem is ready when you are.
01
Starter Kit
$49
You are here
Your first move02
Marketing & Ecosystem Upgrade
$197
Expand your systems
03
Premium Strategy Call
By appointment
Personalize your path
Common questions
Know before you join.
Practical by design
Focused resources for your next move.
The Starter Kit brings pricing guidance, local visibility support, and a clear introduction to the JCP ecosystem together in one digital collection.
Price for profit.
Get found. Grow with JCP.
Build a stronger foundation with three focused digital resources in one Starter Kit.
Get the Starter Kit — $49